Establishing an indoor, non-powered children’s playground in a shopping mall requires attention to the following aspects:
1. Negotiating Entry: Before making an investment, investors need to thoroughly understand the approximate rental prices in the shopping mall and establish a psychological bottom line and a potential upper limit for investment. It is crucial to accurately assess the position of the children’s playground in the shopping mall, its impact, and estimate monthly sales volume.
2. Site Operation Location: Fire safety regulations impose requirements on the floor height of children’s playgrounds. Operating a children’s playground between the first and third floors is acceptable, while there are fire hazards on floors above the third and below the basement. Therefore, when opening a children’s park in a mall, it is essential to communicate with the mall management to determine if there is a suitable location. It is advisable to avoid selecting high floors (fourth floor and above) and the basement. Opt for a location in the children’s clothing section due to high foot traffic (many children and parents). Additionally, parents outside can explore the area, contributing to increased mall revenue, serving as a powerful negotiating point with the mall. Given the substantial space required for a children’s playground, a mall of considerable size is recommended, and the scale directly impacts investment costs. Choosing a mall that is still under construction and placing the playground in the middle is advised.
3. Specific Communication Details: When communicating with the mall, attention should be paid to various details before signing the contract, such as the decoration period, rent-free period, payment terms for the rent-free period, measured area, shared costs, property management, utilities, heating, air conditioning, rent, contract duration, rent escalation rate, deposit amount, payment terms for the deposit and rent, entrance fee, exterior advertisements, interior advertising space, mid-year celebration, anniversary celebration, promotion methods, subletting feasibility, transferability, change of business content, whether the property owner will assist in handling business, commerce, taxation, and fire-related matters, and compensation in case of delayed opening.
4. Franchise Brands: For novice investors without prior experience in children’s playgrounds, selecting a suitable franchise brand is crucial. The market is saturated with various brands and equipment manufacturers for children’s playgrounds. A reputable brand can formulate appropriate activities and related affairs based on market forecasts and research, consumer psychology, local consumption levels, pricing and strategy, and marketing management knowledge. Moreover, professional guidance on product features, usage precautions, maintenance, and care methods will be provided for various situations that may arise during the subsequent operation and management process.