Children’s theme parks have undergone earth-shaking changes in the past twenty years. From the previous dozens or hundreds of square meters of small parks to the current construction of thousands or even tens of thousands of square meters of parks, it shows that my country’s children’s amusement industry is entering a peak period of development. With the continuous improvement of people’s living standards, the requirements for indoor children’s parks are also constantly increasing. In order to meet the amusement needs of consumers, the children’s amusement parks must not only be large but also Also plan well.
- Adjust measures to local conditions
A large indoor children’s park must fully control its own site area, so that the amusement items can be reasonably arranged according to proportions. There is also a certain knowledge in the placement of various amusement items. The first thing is to arrange them according to their popularity. Of course, the popular amusement items should be placed in the first few, and then pair it with some less popular amusement projects. This is a good way to match hot and cold, which can not only attract consumers’ attention, but also drive tourists to experience those unpopular amusement equipment and increase ticket revenue. Kill multiple birds with one stone.
- Seek truth from facts
Different cultural customs, ways of thinking, and behavioral habits will also have big differences. For example, southerners like to eat rice, while northerners like to eat pasta. This is normal. This should also be taken into consideration when planning a large indoor children’s park. Therefore, when choosing amusement projects, the park must adapt to local conditions. In addition, investors should have an in-depth understanding of the local cultural environment, consumer entertainment preferences, consumption levels, etc. The park can arouse the inner resonance of customers by incorporating some decoration and assembly elements of local culture; plan some amusement projects that local people love to play to cater to consumers’ entertainment needs; and formulate a reasonable price system to attract customers to continue to spend.
- The proportion must be reasonable
When planning large-scale indoor children’s parks, many investors often fall into the misunderstanding that the more profitable the project, the bigger it should be. This is often counterproductive. Even for the sake of revenue, popularity should not be ignored. If there is no popularity, how can there be revenue? Therefore, investors should not focus too much on profitable venues, but should look at the development of indoor children’s parks from a higher level. The following proportions It is more reasonable:
Main revenue-generating equipment (increased venue revenue) 35%-40%
Parent-child interactive equipment (focusing on venue popularity) 30%-35%
Matching decoration equipment (baking venue atmosphere) 20%-25%
Everything is ready, all it needs is the east wind, and the east wind for large indoor children’s parks is ubiquitous marketing and promotion. There is a saying in China that “the fragrance of wine is not afraid of the depth of the alley.” Now this sentence is a bit incomplete, and the fragrance takes over. People are drinking more and more wine. If you want consumers to remember your unique taste, you must not only have your own characteristics, but also know how to promote yourself. In the same way, if a large indoor children’s park wants to achieve good results in the later stage, marketing is the key. Guan must get high scores.
Oplay solution is committed to creating parent-child amusement, experiential amusement, study amusement, and popular science amusement research centers, and is committed to building a comprehensive non-powered park that integrates ecology, education, entertainment, interaction, experience, science popularization, and safety, allowing children to Learn through fun, seek knowledge through play, and promote the healthy growth of Chinese teenagers and children.